Successful Waikato-based business incubator SODA Inc. has launched a Regional Partner Initiative, which further expands its incubation model.

“As founders with good ideas and business growth advisors with the right experience can be found anywhere, our programmes can be run remotely,” says SODA Operations Manager Rachel Adams. “This means our clients can be based anywhere in New Zealand and our advisors can be based anywhere in the world.”

This flexibility in the delivery of the SODA programme presented an opportunity for the incubator to create a partnership with regional business hubs who will join forces to provide support for start-up projects in their area. Initial partners are in the Bay of Plenty, Hawkes Bay, and Gisborne.

“SODA has always worked with clients based all across New Zealand,” says Adams. “But by partnering with regional hubs who know their regions better than anyone else means we can make more of an impact – especially in regions that don’t yet receive central government funding for incubation services.”

Adams emphasises that the Regional Partner Initiative is not intended to take over what is already happening in the local startup ecosystems: “We aim for SODA’s programmes to be another option on the menu, complementing the support that is already offered.”


Response from business hubs in the region is enthusiastic. Jo Allum, co-founder of Tauranga’s Venture Centre: “We’re pleased to partner with SODA to make the Lift and Boost founder-focused incubation programmes available to entrepreneurs across the Bay of Plenty,” she says. “It’s an exciting time and a great next step in the evolution of both organisations.”

Business Hawke’s Bay acting CEO, Carolyn Neville, also welcomes the new initiative and believes that the region’s startup entrepreneurs will significantly benefit from the new partnership with SODA.

The Government recently announced that SODA has secured funding for a further two years from Callaghan Innovation. This will allow it to run up to 32 customised programmes over the next two years for high-quality start-ups in need throughout the country.

SODA Inc. works with founders from all industry sectors, as good ideas and opportunities can be found anywhere. SODA also runs a vibrant coworking space with over 30 commercial client companies housing over 80 people in Wintec House in the centre of Hamilton. Founders located in the Waikato can access these services as a benefit while in an incubation programme.

the resources guys are proud supporters of SODA Inc.


Rachel Adams, Operations Manager, SODA Inc.
021 243 2631